Professional Summary
Web builder and content strategist (2010–Present) who designs sites from the ground up and turns content gaps into ranking pages that drive business results for small companies. Increased qualified inquiries and booking requests through intent-matched landing pages, internal linking, and clearer site structure. Uses LLMs for drafting, rewriting, and asset generation while maintaining final editorial control and brand voice.
50+
Websites Launched
10+
Redesign & Migration Projects
15+
Years Experience
Experience
Web Builder (UI/UX) + Content Strategist (SEO)
Self-Employed
- Build and revamp websites end-to-end — site structure, UI/UX, front-end implementation, and published content — for small businesses.
- Plan and write SEO-focused pages (service pages, landing pages, guides) aligned to search intent and conversion goals.
- Deliver redesigns/migrations (10+): rebuild layouts, migrate/clean content, and improve on-page SEO and performance prior to launch.
- Collaborate with business owners and sales/marketing stakeholders to translate services into clear offers, messaging, and conversion paths.
- Deliver project-based handoffs (launch-ready site + organized content) to support internal teams post-launch.
Owner / Wedding Photographer
Toni Bailey Photography
- Owned and operated Toni Bailey Photography; managed pricing, contracts, scheduling, client communication, and delivery.
- Photographed 1,000+ weddings including international weddings across multiple countries.
Front End Supervisor
The Home Depot
- Led a ~30-person front-end team; scheduling/coverage, escalations, opening/closing, cash accountability, and returns.